If you’re a business owner, you know the importance of having a business website. It’s the primary place to send potential customers who want to find out more about you and your business. However, there’s one important marketing tool you might be overlooking – a business blog.
Many business owners neglect to create blogs. Even more neglect to actually blog on a regular basis. If you don’t have a business blog, you’re missing out on a great business branding opportunity. Here are my top five reasons to blog about your business:
1. Blogs position you as an expert in your field.
Whatever your business is – selling products or services – you want to win the trust of your customers. Writing informational blog post content does this. It shows potential and current clients that you know your stuff.
2. Blogs keep visitors coming back to your website.
Every bit of marketing you do should be carefully designed to bring traffic to your website. Once there, consumers can find out about your business in order to decide if they want to purchase your goods or services. Websites are great, but it’s often difficult to provide your site visitors with constantly updated content. Your blog is where you’ll post fresh content every week. Visitors will come to expect new things from you and will make a point of returning.
3. Blogs allow you to connect with clients on a more personal level.
A blog is a more informal content venue. Blog readers become clients when they’re encouraged to interact and engage with you via post comments. Studies show that consumers are much more likely to purchase when they can put a face to a company.
4. Blogs are great places to announce events, discounts, giveaways, etc.
Telling your potential and current clients about special sales events, current discounts and fantastic giveaways are excellent ways to drum up business. Blogs are the best place to do this, since you can easily add links, giveaways codes, coupons and other marketing extras.
5. Blog posts provide you with engaging social media content.
Every blog post you publish should immediately be shared across all of your social media platforms. Blog posts provide you with fresh, engaging information that will entice readers to visit your blog and website.
If you’re overwhelmed by the idea of setting up your blog or with having to regularly write fresh blog content let me know. I can help. Submit a contact form here to get started.