Author Marketing: What’s on Your Author Website?

If you’ve made the transition from writer to author then I’d like to congratulate you! It takes a great deal of hard work, determination and courage to publish a book.

I have an important question to ask you. When you decided to become an author, did you realize how much self-promotion would be involved? Chances are you didn’t. Now that you’re published, you’ll have to quickly turn your attention to your book marketing efforts. Hopefully, you had the foresight to create an informational website even before publishing your book. If not, you’d better get going on that NOW. Don’t waste another minute promoting your book until you have your author website up and running. Why? Because your author website is your ONE CENTRAL location to send all of your potential readers. Without it, people will be forced to hunt all over the internet to find out about you and your book. Chances are they won’t bother.

So what should go into your author website? At minimum, you should have:

About Page That Includes:

  • Author Bio
  • Author Photo
  • Social Media Links


Book Info Page That Includes:

  • Book Blurb
  • Book Cover Photo
  • Book Purchase Links
  • Reviews (if available)


Contact Page That Includes:

  • Contact Form (for potential readers to submit to connect and request review copies)
  • Email Address (if you prefer this form of contact)


If you’re on a tight budget, don’t worry. It’s perfectly acceptable to use a free blogging platform like Blogger, WordPress, Wix or Weebly. Each of these platforms has the option to purchase a private domain later if you wish.